Automotive Marketing

Build-A-Brand Welcomes Partnership with Hays & Benson Build-A-Brand announced today the addition of Shawn Hays and Dave Benson as strategic partners to the company’s growth team. Build-A-Brand’s sales philosophy of building a personal brand around each individual salesperson is a passion shared by both Hays and Benson. With the addition of Hays and Benson, Build-A-Brand […]

Are you burning through salespeople faster than a mid-summer’s wildfire sweeps across a dry field? You are not alone! Salesperson turnover is a reality that General Managers and Sales Managers face all too often. In order to reduce salesperson turnover, we must understand the strain turnover, in itself, has on the day-to-day operations at the […]

The way we do business is certainly changing and to be on top, you need to change with it. In this technology driven world, printed paper business cards are becoming obsolete.  You need a Digital Business Card solution that is second to none and offers many more benefits that a regular business card or digital contact record can’t touch:

A digital business card work much like a cell phone app. They are seen far more frequently than paper cards since they live inside mobile devices.

An eye-catching well-designed Digital Business Card can help you seize that moment and remain there, in the forefront of your customer’s minds by being housed where everyone stores their contacts now – in their mobile devices!

Consumers love to watch videos! They love to view, shop and communicate and love it even more if done through videos. Videos stand out on social media, giving customers a quick overview of a product or person without overwhelming them with lots of text. In less than thirty seconds, a customer can get all the information he or she needs about a business or product through a short, visually-appealing video. 

In today’s market, the competition is moving more from the brick and mortar storefront to an online presence. This presents very unique opportunities for those who are looking to grow and succeed. You could be missing the boat if your sales force doesn’t have their very own personal websites and are not working all social media […]

People often associate “Pay To Play” with activities that require the exchange of money for services and although this is true, there is more to this term than meets the eye.

Ken Potter has a strong passion that goes far beyond simply wanting to help dealers brand themselves, which may come as a surprise since Ken works for the Company, Build-A-Brand, but at the same time, it is also one of the major reasons why he chose to be its President.

The Build-A-Brand team believes in relentlessly pursuing multiple levels and methods of self-growth and positive work performance. We believe that determining your strengths and ways in which to improve them is how greatness begins. Continuous learning, as well as connecting with others who inspire you to be your better self, is how greatness progresses. We […]

With 80 years of customer service already under their belt, Sands Chevrolet – Surprise is just as eager to further enhance relationships with their customers as we are!

Firstly, the entire team at Build-A-Brand wants to give a huge welcome to Conway-Heaton, which is, Kentucky’s oldest Ford dealership, for choosing, Build-A-Brand. We feel it is important to not only have the right equipment for branding and an experienced team behind you, but it is vital that a dealership is willing to lead the […]