Corporate Branding

In today’s market, the competition is moving more from the brick and mortar storefront to an online presence. This presents very unique opportunities for those who are looking to grow and succeed. You could be missing the boat if your sales force doesn’t have their very own personal websites and are not working all social media […]

People often associate “Pay To Play” with activities that require the exchange of money for services and although this is true, there is more to this term than meets the eye.

Ken Potter has a strong passion that goes far beyond simply wanting to help dealers brand themselves, which may come as a surprise since Ken works for the Company, Build-A-Brand, but at the same time, it is also one of the major reasons why he chose to be its President.

The Build-A-Brand team believes in relentlessly pursuing multiple levels and methods of self-growth and positive work performance. We believe that determining your strengths and ways in which to improve them is how greatness begins. Continuous learning, as well as connecting with others who inspire you to be your better self, is how greatness progresses. We […]

With 80 years of customer service already under their belt, Sands Chevrolet – Surprise is just as eager to further enhance relationships with their customers as we are!

Firstly, the entire team at Build-A-Brand wants to give a huge welcome to Conway-Heaton, which is, Kentucky’s oldest Ford dealership, for choosing, Build-A-Brand. We feel it is important to not only have the right equipment for branding and an experienced team behind you, but it is vital that a dealership is willing to lead the […]

How many times have you been handed a business card only to lose it? Worse, maybe you threw it away when cleaning out your wallet or purse? Well, guess what? That’s exactly what’s happening with your business cards. It almost seems that business cards are accepted as a courtesy these days, but are then discarded […]

Every manager, entrepreneur, and business owner wants the customer experience to be a priority of their employees and the service they provide consumers. However, this is more of an expectation than an actual belief system due to many businesses’ lacking company culture. Company culture is what defines the environment in which employees work. It provides […]

Branding is not a new term, in fact, it has been used to market companies for years, but marketing strategies have continually evolved to synchronize with customers wants and needs. Marketing, is one of the premier components of business management and is used to observe, review, and manage B2B (Business to Business) or B2C (Business […]