Designers Needed! Tuesday 12 January, 2010
At buildabrand we love creativity and we’d like to get you involved. We’re a group of designers and entrepreneurs and we know all the blocks that get in the way of making great work.
If you’re ready to get your designs out there and get them sold - click here and let us know.
No matter your background, expertise, or interests, we make it simple for you to take part. Upload your work and set your price, we do the rest. Our platform was created to give you exposure and make your work accessible to those who need it. Leverage the freedom of our system and dust off old designs that never found a home or refine some of those cool sketches you never finished. As long as it’s an SVG file, you’re good to go!
We don’t tie your creativity down with design briefs or run single-winner contests that use up your time and resources with nothing in return. Your creativity and respect for your time and talent are at the core of what we’re doing. Even better, we give your work global reach making your designs available to customers around the world. Some of the really cool bits include:
- One price, one sale Set the price for your design and once it’s purchased we take care of the rest.
- Everyone’s invited All backgrounds + disciplines – creativity of all stripes + colours encouraged!
- Give your work global reach Global reach means more potential customers. Whoop!
Just as awesome as the good bits is what we don’t include:
- No creative constraints (we don’t work from design briefs)
Get creative, you have full control on your submissions. - No haggling with customers The price you set is the fee you receive.
- No confusing feedback to interpret No back and forth, upload and you’re done.
- No single-use competitions Your time is valuable, all uploaded work is viable until sold.
It’s brand new and we’re still working out the kinks, but if you’re ready to get involved, click here and tell us.
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How can you call yourselves buildabrand? This isn’t building a brand. This is matching completely random vectors shapes to a company name in a completely arbitrary fashion – and charging the client AND the designer to do so.
Building a brand requires research, analysis and method in order to create something relevant and unique that represents the client. This doesn’t create anything of any relevance. It’s nonsense. It just cheapens the commercial value of design and perpetuates the myth that branding is a frivolous and extravagant expense.
And 50% – why would anybody give you 50% for work they’ve created. This just seems to be a an easy way to take advantage of struggling students and graduates.
Thank you for your feedback Danny, here are a few points, which should help to clear up some of the concerns you have.
buildabrand.com will not be assigning symbols in a completely random fashion, the brands will be matched to individuals/companies based on a unique algorithm which has relevant brands tagged according to industries, values, shapes and visual significance. Building the brand matching system has required a lot of research and analysis; this will also be ongoing for each new symbol added to ensure that a strategically correct brand is presented to the customer.
Yes, we will be charging both the designer and the client, as all other sites of this nature do, yet we are presenting a much more competitive offering to both sides of the party and are not seeking to exploit anyone.
The customer does not have to pay to upload a brief or receive charges for commission or submission fees. We are simply trying to make a system, which allows accessible branding to those people struggling to get an idea off the ground. The customer can build as many brands as they like, see what the brand looks like in different print variations and formats, visualise the brand applied to different mediums, and then, if they like what they see, make a purchase.
For designers you do make a valid point that 50% may seem unreasonable for work that has been created by the designer themselves. However, you will see that the design area has not been launched yet and we are currently asking interested parties to fill in a questionnaire giving feedback; one of the areas of which was the royalties’ fee. In fact, we have made changes to increase the royalty fee to 70% when other sites pass on as little as 20%. Similar sites of this nature require the designer to create final artwork whereas we are asking for a vector graphic only, as the site takes care of colours, fonts, logotype and placement
We are not asking individuals to spend hours designing new symbols, this is a flexible opportunity which can allow designers to make money from work they may have already designed which was never used.
Great answer Justin. A cool way to make some much needed money out of things in one’s harddrive that perhaps would just sit there forever otherwise.
Super interesting article! Truely.
Hi Justin, Dave and Rob. You’ve made a really great website here. Your system seems to make a good job in matching great logos to different requirements or brands that the clients need. At the same time, for us, designers could pretty much submit our designs that haven’t been sold.
Good job guys, I like this better than just doing the simple crowdsourcing.
I’d love to feature you guys at http://Techfilipino.com. Send me a press release or something, I’d love to help you guys out.