Hack day Category
Monday 18 April, 2011
A Hacking Good Day!
On Wednesday 13th April, the buildabrand team (joined by a special mystery guest) kicked back against the concept of traditional NPD meetings and had an internal hack day in which innovative ideas, in-depth tech research and user trends and strategies were strewn around their London office aided by a big white board, sofa chairs and a Chinese take-away that takes midday orders.











