buildabrand.com

Steve Reynolds takes buildabrand.com for a spin…

By Justin Champney on December 3, 2009 at 1:00 pm
Keywords Branding, Design, Technology and tagged Beta, buildabrand, review, Steve Reynolds.

We let Steve Reynolds take a peak at buildabrand.com and not only did he create a cool brand, he also wrote a great review of our closed beta! Check it out! Thanks Steve!

A Closer Look at BuildABrand’s Closed Beta

BuildABrand.com is a new online service available shortly which will empower you to create and develop your brand, be it for yourself, your company, or whatever. The basic premise is, you give the app a bunch of details about the brand, such as the industries it relates, plus other related info, and the app will quickly generate some brand designs (ie a logo and font design) for use anywhere you want, as well as some pre canned options which we’ll discuss later.

BuildABrand say that the ease and speed of creating a new brand is as fast and simple as registering a domain name. I’m gonna test that, so here’s how it works:

BuildABrand – Step 1 – Related Industries

The first thing you have to give BuildABrand is some idea of what industries your brand relates to (that is, after you’ve told the app the name of your brand). The app uses a simple horizontal scroll navigation for you to cycle through the industry sectors. When clicking on a specific sector you are given various options within it to select.

The navigation is smooth and sleek, the icons have been well chosen, giving clarity to what you’re looking at.

I think one area I’d love to see modified slightly would be to allow you to see all the sectors you can choose from, rather than blindly scrolling through them, not knowing what’s coming next, and if it’s relevant. A minor tweak though… to read the rest of the Steve Reynolds’s review please head to his site www.reynoldsftw.com, you can also catch him on twitter at @stevereynolds