The Social Tweep : ‘Brand Building’ on The Web…

By Cara Payne on February 1, 2010 at 4:08 pm
Keywords Branding, Case study, Design and tagged Brand building, Branding, buildabrand.com, Design, iwearyourshirt.com, Michael Grosheim, The Social Tweep.

Social media entrepreneur Michael Grosheim, also known as The Social Tweep has used buildabrand.com to create a personal brand to use on his website and personal twitter page,@MGrosheim!

A fellow brand builder in his own right, Michael allows companies and individuals to reserve a day in his calendar where he will promote them all over Twitter, Facebook and his daily blog.

The Social Tweep started out as a response to Michael losing his job over a year and a half ago and deciding to work for himself. Finding the perfect avenue to utilise his fondness for engaging with people (and talking in general) has resulted in big brand names such as Starbucks and Abc using his services!

We have Jason Sadler, founder of iwearyourshirt.com to thank for introducing Michael to the site.
Here’s is what he thought of his buildabrand.com experience:

“The website is very easy to use. Creating a logo which allows you to include personality is amazing. Coupling pictures with style, tone, outlook and character options is very unique. Having the option to go back and forth during the process, making changes to find the perfect logo, and the number of logos provided based on some very basic questions helped me find the perfect logo.”

Michael is very happy to have created the “perfect” logo with buildabrand.com, one that shows his fun side, is eye-catching and prompts people to ask more about The Social Tweep. Well… that makes us very happy too! You can even purchase your own jumper or t-shirt featuring the design through his Tweep Store!

The symbol was designed by Gilles and Cecile as part of a series inspired by happy, chirpy, twittering birds – very fitting for Michael’s brand, whoopie it’s working!

So what does the future hold for The Social Tweep?

Michael has big future plans to build on the community effect of his business – prompting followers to engage and be in with a chance of winning prizes from the brand of the day!

We wish Michael every success with The Social Tweep and will be watching his tweets eagerly!