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	<title>buildabrand.com &#187; Cara Payne</title>
	<atom:link href="http://buildabrand.com/news/author/cara-payne/feed/" rel="self" type="application/rss+xml" />
	<link>http://buildabrand.com/news</link>
	<description>Professional branding for the masses</description>
	<lastBuildDate>Thu, 02 Sep 2010 17:08:24 +0000</lastBuildDate>
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		<title>Momblos.com : A Truly Entertaining Brand!</title>
		<link>http://buildabrand.com/news/2010/02/momblos-com-a-truly-entertaining-brand/</link>
		<comments>http://buildabrand.com/news/2010/02/momblos-com-a-truly-entertaining-brand/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 12:52:21 +0000</pubDate>
		<dc:creator>Cara Payne</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Case study]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[buildabrand.com]]></category>
		<category><![CDATA[Early Bird Offer]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Momblo.com]]></category>

		<guid isPermaLink="false">http://buildabrand.com/news/?p=641</guid>
		<description><![CDATA[Buildabrand.com launches an exclusive Early Bird offer to selected beta-sign ups and Momblo.com, a global entertainment specialist, picks up the first brand! The Early Bird Offer allows selected beta-sign ups to download and apply their brand an unlimited amount of times, for the one-off price of only £10! Momblo.com were the first to take advantage of this [...]]]></description>
			<content:encoded><![CDATA[<p><a href="www.buildabrand.com">Buildabrand.com</a> <span style="color: #000000;">la</span><span style="color: #000000;"><span style="color: #000000;">unches an exclusive E</span>arly Bird offer to selected beta-sign ups and</span> <a href="http://www.momblo.com/">Momblo.com</a>,<span style="color: #000000;"> a global entertainment specialist, picks up the first brand!</span><span id="more-641"></span></p>
<p>The <strong>Early Bird Offer </strong>allows selected beta-sign ups to download and apply their brand an <strong>unlimited</strong> amount of times, for the <strong>one-off</strong> price of only <strong>£10</strong>! <a href="http://www.momblo.com/"><strong>Momblo.com</strong></a> were the first to take advantage of this special offer and within <strong>minutes </strong>of creating their design, it was up and running on their website &#8211; <a href="http://www.momblo.com/">take a look!</a></p>
<p style="text-align: center;"><a href="http://www.momblo.com"><img class="aligncenter size-full wp-image-661" title="buildabrand_momblo_homepage" src="http://buildabrand.com/news/wp-content/uploads/2010/02/buildabrand_momblo_homepage.jpg" alt="" width="432" height="334" /></a></p>
<p>They started out as a secondary ticketing marketplace, offering an online portal where customers could access tickets to concerts, sports, musicals and theatre events across the globe&#8230; So whether you are travelling to China on holiday or visiting the United Kingdom for a short period, Momblo can offer the best selection of entertainment venues. They also offer a 100% guarantee on authenticity of tickets, payment, and delivery before the event.</p>
<p>Building on that success, they now also offer customers the ability to join free guestlists and book tables at the hottest clubs, working directly with promoters worldwode to guarantee the night is a success!</p>
<p><strong>So what did they want to achieve from using buildabrand.com&#8230;</strong></p>
<p>Founder of <a href="http://www.momblo.com/"><strong>Momblo.com</strong></a><strong> </strong><strong>Pogos Saiadian </strong>gives us his thoughts:</p>
<blockquote><p>&#8216;Branding is very important. What we wanted to achieve with our Momblo brand, was to communicate the trust and professionalism that stands behind the brand, as well as the fact that we are a fun company, specialising in entertainment.&#8217;</p></blockquote>
<p><strong>Did buildabrand.com live up to the task&#8230;</strong></p>
<blockquote><p>&#8216;With a few intuitive clicks, I directly chose what I would like my brand to communicate, a logo that reflected this, as well as the layout and colours. It took me between 10-15 minutes to try multiple variations before choosing my design, at a very affordable price. I think the service is a must for any online vendor; whether you are a reseller on eBay or operate a website, buildabrand will make your services look professional and trustworthy!&#8217;</p></blockquote>
<p>Wow thanks! <a href="http://www.momblo.com/">Check out</a> their new branding and search for an exciting event in your area!</p>
<p>If you haven&#8217;t had your invite, don&#8217;t worry we are still working through them&#8230; and there is still time to sign up &#8211; <strong>visit our homepage </strong><a href="http://buildabrand.com"><strong>buildabrand.com</strong></a></p>
<p style="text-align: center;"><a href="http://www.momblo.com"><img class="aligncenter size-full wp-image-660" title="buildabrand_momblo_concerts" src="http://buildabrand.com/news/wp-content/uploads/2010/02/buildabrand_momblo_concerts.jpg" alt="" width="432" height="567" /></a><a href="http://www.momblo.com"><img class="aligncenter size-full wp-image-662" title="buildabrand_momblo_sports" src="http://buildabrand.com/news/wp-content/uploads/2010/02/buildabrand_momblo_sports.jpg" alt="" width="432" height="394" /></a></p>
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		<title>Cook Farms : buildabrand Designs in Texas!</title>
		<link>http://buildabrand.com/news/2010/02/cook-farms-buildabrand-designs-in-texas/</link>
		<comments>http://buildabrand.com/news/2010/02/cook-farms-buildabrand-designs-in-texas/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 14:52:12 +0000</pubDate>
		<dc:creator>Cara Payne</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Case study]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[buildabrand.com]]></category>
		<category><![CDATA[Chickens]]></category>
		<category><![CDATA[Cook Farm]]></category>
		<category><![CDATA[cookfarms.com]]></category>
		<category><![CDATA[Marci Cook]]></category>
		<category><![CDATA[Texas]]></category>
		<category><![CDATA[thesocialtweep.com]]></category>

		<guid isPermaLink="false">http://buildabrand.com/news/?p=530</guid>
		<description><![CDATA[Over in a family owned farm and ranch in Texas great things have been happening&#8230; we have seen two designs created for Cook Farms, and a personal brand for Marci Cook on her twitter page @TheMarciFactor! We were really impressed with the use of the brand symbols, how it was used on both their website and [...]]]></description>
			<content:encoded><![CDATA[<p><span style="color: #000000;">Over in a family owned farm and ranch in Texas great things have been happening&#8230; we have seen two designs created for</span> <a href="http://www.cookfarms.com"><strong>Cook Farms</strong></a><span style="color: #000000;">, and a personal brand for </span><strong><span style="color: #000000;">Marci Cook</span></strong><span style="color: #000000;"> on her twitter page</span> <a href="http://twitter.com/TheMarciFactor">@TheMarciFactor!</a><span id="more-530"></span></p>
<p style="text-align: center;"><a href="http://buildabrand.com/news/wp-content/uploads/2010/02/buildabrand_cookfarms_logo_brandid.jpg"><img class="aligncenter size-full wp-image-600" title="buildabrand_cookfarms_logo_brandid" src="http://buildabrand.com/news/wp-content/uploads/2010/02/buildabrand_cookfarms_logo_brandid.jpg" alt="" width="539" height="299" /></a></p>
<p>We were really impressed with the use of the brand symbols, how it was used on both their website and twitter, and wanted to find out a bit more about <a href="http://www.cookfarms.com">Cook Farms</a> history&#8230;</p>
<p>They started out in 2004 when Mike retired from the Army, Marci then joined her husband in the family business two years later. What started out as a relaxing activity has now gone from strength to strength; with a speciality of Rhode Island Red and New Hampshire Red Chickens, a jewellery craft line, and regular science projects with the local schools&#8230; <strong>this is one busy farm!</strong></p>
<p><strong>Here, Marci Cook tells us why she liked using <a href="http://buildabrand.com">buildabrand.com</a></strong><strong> so much: </strong></p>
<blockquote><p>&#8220;I found out about <a href="http://buildabrand.com/">buildabrand.com</a> through <a href="http://twitter.com/MGrosheim">@MGrosheim</a> from <a href="http://www.thesocialtweep.com/">www.thesocialtweep.com</a> when I asked him about his logo. He directed me to your site and the rest is history! Your site is very easy to use. I love it!!! I love that you narrow down the choices for us and that if it doesn&#8217;t &#8220;look right&#8221; or fit, we can always go back and rework it. Everyone that I talk to says they love our logo! They ask about it and I direct them to <a href="http://buildabrand.com/">buildabrand.com</a>.&#8221;</p></blockquote>
<p>We are really happy to see <a href="http://www.buildabrand.com">buildabrand.com</a> helping a small and inspiring business, keep up the good work! Our designers <a href="http://buildabrand.com/news/2009/08/contributing-designers-gilles-cecilie/">Gilles and Cecile</a> were equally impressed, having designed the bird as a cool symbol for an independent and confident brand.</p>
<p style="text-align: center;"><a href="http://buildabrand.com/news/wp-content/uploads/2010/02/buildabrand_cooksfarm_web.jpg"><img class="aligncenter size-full wp-image-601" title="buildabrand_cooksfarm_web" src="http://buildabrand.com/news/wp-content/uploads/2010/02/buildabrand_cooksfarm_web.jpg" alt="" width="393" height="391" /></a></p>
<p><strong><span style="color: #000000;">So what does the future hold for these new brands at Cook Farms?</span></strong></p>
<p><span style="color: #000000;">They plan to use their new brand on a sign for their yard, business cards, t-shirts and stationary in the future&#8230; WOW, we can&#8217;t wait to see it all popping up!</span></p>
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		<title>The Social Tweep : &#8216;Brand Building&#8217; on The Web&#8230;</title>
		<link>http://buildabrand.com/news/2010/02/the-social-tweep-buildabrand-brand-building-on-the-web/</link>
		<comments>http://buildabrand.com/news/2010/02/the-social-tweep-buildabrand-brand-building-on-the-web/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 16:08:01 +0000</pubDate>
		<dc:creator>Cara Payne</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Case study]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Brand building]]></category>
		<category><![CDATA[buildabrand.com]]></category>
		<category><![CDATA[iwearyourshirt.com]]></category>
		<category><![CDATA[Michael Grosheim]]></category>
		<category><![CDATA[The Social Tweep]]></category>

		<guid isPermaLink="false">http://buildabrand.com/news/?p=536</guid>
		<description><![CDATA[Social media entrepreneur Michael Grosheim, also known as The Social Tweep has used buildabrand.com to create a personal brand to use on his website and personal twitter page,@MGrosheim! A fellow brand builder in his own right, Michael allows companies and individuals to reserve a day in his calendar where he will promote them all over [...]]]></description>
			<content:encoded><![CDATA[<p><span style="color: #000000;">Social media entrepreneur </span><strong><span style="color: #000000;">Michael Grosheim</span></strong><span style="color: #000000;">, also known as</span> <a href="http://www.thesocialtweep.com">The Social Tweep</a> <span style="color: #000000;">has used</span> <a href="http://www.buildabrand.com">buildabrand.com</a> <span style="color: #000000;">to create a </span><strong><span style="color: #000000;">personal</span></strong><span style="color: #000000;"> brand to use on his website and personal twitter page,</span><a href="http://twitter.com/Mgrosheim">@MGrosheim</a><span style="color: #000000;">!</span><span id="more-536"></span></p>
<p>A fellow brand builder in his own right, Michael allows companies and individuals to reserve a day in his calendar where he will promote them all over Twitter, Facebook and his daily blog.</p>
<p style="text-align: center;"><a href="http://buildabrand.com/news/wp-content/uploads/2010/02/buildabrand_thesocialtweep_logo_brandid.jpg"><img class="size-full wp-image-599 aligncenter" title="buildabrand_thesocialtweep_logo_brandid" src="http://buildabrand.com/news/wp-content/uploads/2010/02/buildabrand_thesocialtweep_logo_brandid.jpg" alt="" width="539" height="299" /></a></p>
<p><a href="http://thesocialtweep.com">The Social Tweep</a> started out as a response to Michael losing his job over a year and a half ago and deciding to work for himself. Finding the perfect avenue to utilise his fondness for engaging with people (and talking in general) has resulted in big brand names such as Starbucks and Abc using his services!</p>
<p>We have <strong>J</strong><strong>ason Sadler<span style="font-weight: normal;">, founder of <a href="http://iwearyourshirt.com">iwearyourshirt.com</a> to thank for introducing Michael to the site.<br />
<strong>Here&#8217;s is what he thought of his <a href="http://buildabrand.com">buildabrand.com</a></strong><strong> experience:</strong></span></strong></p>
<blockquote><p><strong><span style="font-weight: normal;">&#8220;The website is very easy to use. Creating a logo which allows you to include personality is amazing. Coupling pictures with style, tone, outlook and character options is very unique. Having the option to go back and forth during the process, making changes to find the perfect logo, and the number of logos provided based on some very basic questions helped me find the perfect logo.&#8221;</span></strong></p></blockquote>
<p><strong><span style="font-weight: normal;">Michael is very happy to have created the &#8220;perfect&#8221; logo with <a href="http://buildabrand.com">buildabrand.com</a>, one that shows his fun side, is eye-catching and prompts people to ask more about <a href="http://thesocialtweep.com">The Social Tweep.</a> Well&#8230; that makes us very happy too! You can even purchase your own jumper or t-shirt featuring the design through his <a href="http://http://www.thesocialtweep.com/shop/product/251091.html">Tweep Store!</a></span></strong></p>
<p style="text-align: center;"><strong><span style="font-weight: normal;"><a href="http://buildabrand.com/news/wp-content/uploads/2010/02/buildabrand_thesocialtweep_Shop.jpg"><img class="size-full wp-image-577 aligncenter" title="buildabrand_thesocialtweep_Shop" src="http://buildabrand.com/news/wp-content/uploads/2010/02/buildabrand_thesocialtweep_Shop.jpg" alt="" width="540" height="325" /></a><br />
</span></strong></p>
<p><strong><span style="font-weight: normal;">The symbol was designed by </span><span style="font-weight: normal;"><a href="http://buildabrand.com/news/2009/08/contributing-designers-gilles-cecilie/"><span style="font-weight: normal;">Gilles and Cecile</span></a></span><span style="font-weight: normal;"> as part of a series inspired by happy, chirpy, twittering birds &#8211; very fitting for Michael&#8217;s brand, whoopie it&#8217;s working!</span></strong></p>
<p><strong>So what does the future hold for The Social Tweep?</strong></p>
<p>Michael has big future plans to build on the community effect of his business &#8211; prompting followers to engage and be in with a chance of winning prizes from the brand of the day!</p>
<p>We wish Michael every success with <a href="http://thesocialtweep.com">The Social Tweep</a> and will be watching his tweets eagerly!</p>
<p style="text-align: center;"><a href="http://buildabrand.com/news/wp-content/uploads/2010/02/buildabrand_thesocialtweep_web.jpg"><img class="size-full wp-image-578 aligncenter" title="buildabrand_thesocialtweep_web" src="http://buildabrand.com/news/wp-content/uploads/2010/02/buildabrand_thesocialtweep_web.jpg" alt="" width="432" height="456" /></a></p>
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		<title>Ahead of our time&#8230; with Generative Design!</title>
		<link>http://buildabrand.com/news/2010/01/ahead-of-our-time-with-generative-design/</link>
		<comments>http://buildabrand.com/news/2010/01/ahead-of-our-time-with-generative-design/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 01:38:40 +0000</pubDate>
		<dc:creator>Cara Payne</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Generative Design]]></category>
		<category><![CDATA[Landor]]></category>

		<guid isPermaLink="false">http://buildabrand.com/news/?p=355</guid>
		<description><![CDATA[Buildabrand has already created the design services predicted for the new year in Landor’s 2010 trends forecast, you saw it here first! The report highlights the trends set for 2010 in different markets, including design and predicts the impact this will have on brands. Author Jason Little, creative director in the Paris office of Landor [...]]]></description>
			<content:encoded><![CDATA[<p><span style="color: #000000;">Buildabrand has already created the design services predicted for the new year in </span><strong><span style="color: #000000;">Landor’s 2010 trends forecast</span></strong><span style="color: #000000;">, you saw it here first!</span><span id="more-355"></span></p>
<p><span style="color: #000000;">The report highlights the trends set for 2010 in different markets, including </span><strong><span style="color: #000000;">design</span></strong><span style="color: #000000;"> and predicts the impact this will have on </span><strong><span style="color: #000000;">brands.</span></strong></p>
<p><strong><span style="font-weight: normal;"><span style="color: #000000;">Author </span><strong><span style="color: #000000;">Jason Little</span></strong><span style="color: #000000;">, creative director in the Paris office of Landor Associates writes:</span></span></strong></p>
<blockquote><p><em><span style="color: #000000;">Computers have given rise to a means of creating visual graphics without direct human involvement; designers can set general conceptual parameters and then let the program do the rest. Soon software will be capable of generating every element of an identity system: logo variations, color palettes, imagery, typography, you name it.</span></em></p></blockquote>
<p><em><span style="font-style: normal;"><span style="color: #000000;">Check, Check and Check! </span><strong><span style="color: #000000;">buildabrand</span></strong><span style="color: #000000;"> is already capable of this and we are really excited to see it as a trend for 2010!</span></span></em></p>
<p><span style="color: #000000;">It’s definitely worth a read and nicely rounds up the brands that will stand out in 2010 for each area, so take a look:</span></p>
<p><a href="http://www.landor.com/index.cfm?do=thinking.article&amp;storyid=760&amp;sct=5&amp;s=5&amp;a=29535"><strong>Jason Little on trends in design</strong></a></p>
<p><span style="color: #000000;">We plan to have the design page framed anyway!</span></p>
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		<title>Beer and Branding &#8211; a great combination!</title>
		<link>http://buildabrand.com/news/2009/12/beer-and-branding-a-great-combination/</link>
		<comments>http://buildabrand.com/news/2009/12/beer-and-branding-a-great-combination/#comments</comments>
		<pubDate>Wed, 23 Dec 2009 17:51:03 +0000</pubDate>
		<dc:creator>Cara Payne</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[beer]]></category>
		<category><![CDATA[buildabrand]]></category>
		<category><![CDATA[EngageFirst]]></category>
		<category><![CDATA[pub]]></category>

		<guid isPermaLink="false">http://buildabrand.com/news/?p=326</guid>
		<description><![CDATA[A quick drink in the pub last night resulted in far more than bargained for&#8230; in the time it took to drink one beer, EngageFirst created a new brand for themselves! Our very own CFO Rob Carter showed them how easy it is to use buildabrand.com and they were delighted with the results, as you [...]]]></description>
			<content:encoded><![CDATA[<p><span style="color: #000000;">A quick drink in the pub last night resulted in far more than bargained for&#8230; in the time it took to drink one beer, EngageFirst created a new brand for themselves!</span><span id="more-326"></span></p>
<p><span style="color: #000000;">Our very own CFO </span><strong><span style="color: #000000;">Rob Carter</span></strong><span style="color: #000000;"> showed them how easy it is to use </span><span style="color: #3c4efe;"><a href="http://buildabrand.com"><span style="text-decoration: none;"><span style="color: #000000;">buildabrand.com</span></span></a></span><span style="color: #000000;"> and they were delighted with the results, as you can see!</span></p>
<blockquote><p><span style="color: #000000;">brilliant new</span> <a href="http://twitter.com/EngageFirst">@EngageFirst</a> <span style="color: #000000;">brand created in the pub with</span> <a href="http://twitter.com/buildabrand">@buildabrand </a><span style="color: #000000;">online app. Genius</span> <a href="http://twitpic.com/ujr3x">http://twitpic.com/ujr3x</a></p></blockquote>
<blockquote><p><span style="color: #000000;">we LOVE</span> <a href="http://twitter.com/buildabrand">@buildabrand</a><span style="color: #000000;"> &#8211; we made our brand in 30 mins flat! love it. thanks chaps!</span></p></blockquote>
<blockquote><p><a href="http://twitter.com/RACarter">@RACarter </a><span style="color: #000000;">look at my profile on normal twitter &#8211; ive put the logo all over the place! woop wooooop! : D</span></p></blockquote>
<p><span style="color: #000000;">Check out the</span> <strong><a href="http://twitter.com/EngageFirst">EngageFirst</a></strong> <span style="color: #000000;">design on their twitter page, we </span><strong><span style="color: #000000;">LOVE IT! </span></strong><span style="color: #000000;">Looking forward to seeing more buildabrand creations popping up!</span></p>
<p><span style="color: #000000;">Guess we better get down to the pub now…</span></p>
<p><img class="alignleft size-full wp-image-346" title="engagefirst" src="http://buildabrand.com/news/wp-content/uploads/2009/12/engagefirst.jpg" alt="engagefirst" width="540" height="399" /></p>
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