We were really impressed with the use of the brand symbols, how it was used on both their website and twitter, and wanted to find out a bit more about Cook Farms history…

They started out in 2004 when Mike retired from the Army, Marci then joined her husband in the family business two years later. What started out as a relaxing activity has now gone from strength to strength; with a speciality of Rhode Island Red and New Hampshire Red Chickens, a jewellery craft line, and regular science projects with the local schools… this is one busy farm!

Here, Marci Cook tells us why she liked using buildabrand.com so much:

“I found out about buildabrand.com through @MGrosheim from www.thesocialtweep.com when I asked him about his logo. He directed me to your site and the rest is history! Your site is very easy to use. I love it!!! I love that you narrow down the choices for us and that if it doesn’t “look right” or fit, we can always go back and rework it. Everyone that I talk to says they love our logo! They ask about it and I direct them to buildabrand.com.”

We are really happy to see buildabrand.com helping a small and inspiring business, keep up the good work! Our designers Gilles and Cecile were equally impressed, having designed the bird as a cool symbol for an independent and confident brand.

So what does the future hold for these new brands at Cook Farms?

They plan to use their new brand on a sign for their yard, business cards, t-shirts and stationary in the future… WOW, we can’t wait to see it all popping up!

Yesterday Jason Sadler from iwearyourshirt.com hung out in Jacksonville Florida wearing our buildabrand.com t-shirt for the day. Whilst filming, blogging and taking photos he generated a storm of new twitter followers, new beta testers and our first YouTube video, pretty impressive!

You can check out his blog here featuring his daily recap and the buildabrand.com photo “I’m on my DeerPhone at Angies Subs” which made it into Jason’s’ top 5 out of 1,251 taken so far this year!

Jason used buildabrand.com to create an identity in a few minutes, describing one of the best parts as “you don’t need ANY design or technical skills to use it” – see, it really is that easy! You can see the what he created on his blog!

We also gave Jason 10 beta invites to give away to startups who need support with their branding. His tweeting, blogging and videos amassed an amazing 4500% increase in beta sign-ups – we hope the lucky winners below are taking advantage of being chosen!

• Leslie S – Personal Chef
• Christien – Golf Articles
• Andrew Brodsky – DMB Pictures
• Mike – Apartment Locator
• Christopher Hiller – Social Camping Retail
• Nate Clark – Dog/Cat Salon
• Wes Wyatt – Word of Mouth Works
• Becca Tieder – Unite for Change
• Andrea Wrentz – Women’s Apparel
• John Hill – Massage Studio

Thanks to Jason and everyone who followed, tweeted or signed up for buildabrand.com yesterday. Here are some of our favourite tweets:

‘Had an invite to try out @buildabrand. i love it. nice content–actually made me think.‘ @kganderson

‘buildabrand.com looks like a promising brand building site http://tinyurl.com/mgwfco @iwearyourshirt streaming now http://tinyurl.com/546hp6.‘ @Renee3

‘A Closer Look at BuildABrand’s Closed Beta: I don’t think I can say much more about how cool this actually is, othe… http://bit.ly/8v67iO‘ – @CCMSWebDesigns

‘Just been using http://bit.ly/UM7Kv (buildabrand) – very impressive‘ - @PJWilikinson

‘Just had a play with www.buildabrand.com @buildabrand - so slick, can’t wait for @champney and @daveshanley to let this baby out‘ – @eski009

‘@iwearyourshirt dude that www.buildabrand.com is awesome…did all the beta invites go?‘ @alunevans