buildabrand.com will not be assigning symbols in a completely random fashion, the brands will be matched to individuals/companies based on a unique algorhythm which has relevant brands tagged according to industries, values, shapes and visual significance. Building the brand matching system has required a lot of research and analysis; this will also be ongoing for each new symbol added to ensure that a strategically correct brand is presented to the customer.

Yes, we will be charging both the designer and the client, as all other sites of this nature do, yet we are presenting a much more competitive offering to both sides of the party and are not seeking to exploit anyone.

The customer does not have to pay to upload a brief or receive charges for commission or submission fees. We are simply trying to make a system, which allows accessible branding to those people struggling to get an idea off the ground. The customer can build as many brands as they like, see what the brand looks like in different print variations and formats, visualise the brand applied to different mediums, and then, if they like what they see, make a purchase.

For designers you do make a valid point that 50% may seem unreasonable for work that has been created by the designer themselves. However, you will see that the design area has not been launched yet and we are currently asking interested parties to fill in a questionnaire giving feedback; one of the areas of which was the royalties’ fee. In fact, we have made changes to increase the royalty fee to 70% when other sites pass on as little as 20%. Similar sites of this nature require the designer to create final artwork whereas we are asking for a vector graphic only, as the site takes care of colours, fonts, logotype and placement

We are not asking individuals to spend hours designing new symbols, this is a flexible opportunity which can allow designers to make money from work they may have already designed which was never used.

Building a brand requires research, analysis and method in order to create something relevant and unique that represents the client. This doesn’t create anything of any relevance. It’s nonsense. It just cheapens the commercial value of design and perpetuates the myth that branding is a frivolous and extravagant expense.

And 50% – why would anybody give you 50% for work they’ve created. This just seems to be a an easy way to take advantage of struggling students and graduates.

This post was mentioned on Twitter by buildabrand: Wanted: Talented designers, unique creative work, anyone with a flair for brands @buildabrand is on the lookout! http://bit.ly/4D49br Pls RT…

This post was mentioned on Twitter by buildabrand: @MGrosheim “All work and no play” title for our latest newspost was inspired by your feedback: http://bit.ly/7RQzE5 Thanks!…

I’m giving an example rather than a direct comparison, buildabrand.com has no relevance to Mozilla in anyway. We could have picked any project, but Firefox is a brand a lot of people can connect to.