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	<title>buildabrand.com &#187; The Social Tweep</title>
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		<title>The Social Tweep : &#8216;Brand Building&#8217; on The Web&#8230;</title>
		<link>http://buildabrand.com/news/2010/02/the-social-tweep-buildabrand-brand-building-on-the-web/</link>
		<comments>http://buildabrand.com/news/2010/02/the-social-tweep-buildabrand-brand-building-on-the-web/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 16:08:01 +0000</pubDate>
		<dc:creator>Cara Payne</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Case study]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Brand building]]></category>
		<category><![CDATA[buildabrand.com]]></category>
		<category><![CDATA[iwearyourshirt.com]]></category>
		<category><![CDATA[Michael Grosheim]]></category>
		<category><![CDATA[The Social Tweep]]></category>

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		<description><![CDATA[Social media entrepreneur Michael Grosheim, also known as The Social Tweep has used buildabrand.com to create a personal brand to use on his website and personal twitter page,@MGrosheim! A fellow brand builder in his own right, Michael allows companies and individuals to reserve a day in his calendar where he will promote them all over [...]]]></description>
			<content:encoded><![CDATA[<p><span style="color: #000000;">Social media entrepreneur </span><strong><span style="color: #000000;">Michael Grosheim</span></strong><span style="color: #000000;">, also known as</span> <a href="http://www.thesocialtweep.com">The Social Tweep</a> <span style="color: #000000;">has used</span> <a href="http://www.buildabrand.com">buildabrand.com</a> <span style="color: #000000;">to create a </span><strong><span style="color: #000000;">personal</span></strong><span style="color: #000000;"> brand to use on his website and personal twitter page,</span><a href="http://twitter.com/Mgrosheim">@MGrosheim</a><span style="color: #000000;">!</span><span id="more-536"></span></p>
<p>A fellow brand builder in his own right, Michael allows companies and individuals to reserve a day in his calendar where he will promote them all over Twitter, Facebook and his daily blog.</p>
<p style="text-align: center;"><a href="http://buildabrand.com/news/wp-content/uploads/2010/02/buildabrand_thesocialtweep_logo_brandid.jpg"><img class="size-full wp-image-599 aligncenter" title="buildabrand_thesocialtweep_logo_brandid" src="http://buildabrand.com/news/wp-content/uploads/2010/02/buildabrand_thesocialtweep_logo_brandid.jpg" alt="" width="539" height="299" /></a></p>
<p><a href="http://thesocialtweep.com">The Social Tweep</a> started out as a response to Michael losing his job over a year and a half ago and deciding to work for himself. Finding the perfect avenue to utilise his fondness for engaging with people (and talking in general) has resulted in big brand names such as Starbucks and Abc using his services!</p>
<p>We have <strong>J</strong><strong>ason Sadler<span style="font-weight: normal;">, founder of <a href="http://iwearyourshirt.com">iwearyourshirt.com</a> to thank for introducing Michael to the site.<br />
<strong>Here&#8217;s is what he thought of his <a href="http://buildabrand.com">buildabrand.com</a></strong><strong> experience:</strong></span></strong></p>
<blockquote><p><strong><span style="font-weight: normal;">&#8220;The website is very easy to use. Creating a logo which allows you to include personality is amazing. Coupling pictures with style, tone, outlook and character options is very unique. Having the option to go back and forth during the process, making changes to find the perfect logo, and the number of logos provided based on some very basic questions helped me find the perfect logo.&#8221;</span></strong></p></blockquote>
<p><strong><span style="font-weight: normal;">Michael is very happy to have created the &#8220;perfect&#8221; logo with <a href="http://buildabrand.com">buildabrand.com</a>, one that shows his fun side, is eye-catching and prompts people to ask more about <a href="http://thesocialtweep.com">The Social Tweep.</a> Well&#8230; that makes us very happy too! You can even purchase your own jumper or t-shirt featuring the design through his <a href="http://http://www.thesocialtweep.com/shop/product/251091.html">Tweep Store!</a></span></strong></p>
<p style="text-align: center;"><strong><span style="font-weight: normal;"><a href="http://buildabrand.com/news/wp-content/uploads/2010/02/buildabrand_thesocialtweep_Shop.jpg"><img class="size-full wp-image-577 aligncenter" title="buildabrand_thesocialtweep_Shop" src="http://buildabrand.com/news/wp-content/uploads/2010/02/buildabrand_thesocialtweep_Shop.jpg" alt="" width="540" height="325" /></a><br />
</span></strong></p>
<p><strong><span style="font-weight: normal;">The symbol was designed by </span><span style="font-weight: normal;"><a href="http://buildabrand.com/news/2009/08/contributing-designers-gilles-cecilie/"><span style="font-weight: normal;">Gilles and Cecile</span></a></span><span style="font-weight: normal;"> as part of a series inspired by happy, chirpy, twittering birds &#8211; very fitting for Michael&#8217;s brand, whoopie it&#8217;s working!</span></strong></p>
<p><strong>So what does the future hold for The Social Tweep?</strong></p>
<p>Michael has big future plans to build on the community effect of his business &#8211; prompting followers to engage and be in with a chance of winning prizes from the brand of the day!</p>
<p>We wish Michael every success with <a href="http://thesocialtweep.com">The Social Tweep</a> and will be watching his tweets eagerly!</p>
<p style="text-align: center;"><a href="http://buildabrand.com/news/wp-content/uploads/2010/02/buildabrand_thesocialtweep_web.jpg"><img class="size-full wp-image-578 aligncenter" title="buildabrand_thesocialtweep_web" src="http://buildabrand.com/news/wp-content/uploads/2010/02/buildabrand_thesocialtweep_web.jpg" alt="" width="432" height="456" /></a></p>
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